BECAUSE...

It's interesting and fun. It's a link back to childhood when you believed in "Capt. Crunch", Dig 'Em the frog from "Smacks", Toucan Sam from "Froot Loops", and of course Lucky, of "Lucky Charms" fame.

I personally remember when "Smacks" used to be called "Sugar Smacks". That is until "sugar" became a profanity, then it evolved into "Honey Smacks" until someone busted them for not using acutal honey... Now, it's just "Smacks," as if the one word moniker were street cred enough.

"Froot Loops" is "orange, lemon and cherry flavors" no more. Now they've got all kinds of bumped up colors which are all the same flavor anyway. Why bother with flavoring each color differently? The kids won't notice.

And of course "Lucky Charms" used to be just "pink hearts, orange stars, yellow moons, green clovers and blue diamonds." The whole purple horseshoe thing was a campaign in the 80's with a purple horse flinging his back foot in the air and blanking Lucky in the head. Then they got all ambitious with the red ballons and the pots o' gold. Now it's just crap.

Why can't things stay the same? 'Course, if I don't eat it, don't guess it matters. I'm currently a Kashi "Go Lean" girl -- on the days when I'm not putting "All Bran Buds" over my strawberries and yogurt.

Eh, that stuff is too sweet anyway. Headache and epileptic fits could only follow.